Doing Business in Croatia

Top Tips for Doing Business in Croatia

The Republic of Croatia, situated in Southeast Europe, has around 4.3 million people. Its capital Zagreb is the economic and political centre of the country and today serves as an international business hub wgucg houses the headquarters of the largest Croatian and Central European companies. Croatia has experienced a surge of popularity as a holiday destination in recent years, thanks to Dubrovnik serving as a filming location for the international TV hit, Game of Thrones. A nation of beautiful coastal scenery and ancient walled cities, Croatia rich cultural identity that provides an excellent environment for successful and enjoyable business operations.

Culture influences language, and language, in turn, influence culture. This happens in ways both obvious and almost imperceptible. TJC Global understands that being fluent in a language also means being fluent in the subtleties and intricacies of the culture and business etiquette. To ensure that no embarrassing misunderstandings occur in a professional context, all our translators and interpreters are experts in the business culture and etiquette associated with the languages they work with. An understanding of Croatian mentality, culture and etiquette is key to business success in Croatia. Read on to find out our top tips for doing business in Croatia.

About Croatian

Standard Croatian, the official language of Croatia, is a variation of the Western Stokavian dialect and belongs to the Serbo-Croat diasystem. The language is also official in parts of Austria, Italy and Serbia. As it has appeared in the vernacular literature, Croatian has existed for 500 years. Remember that people in Croatia refer to the language as the Croatian language and not as the Serbo-Croat language.

Croatian uses Gaj’s Latin Alphabet, devised by Ljudevit Gaj in 1835 for use in the Serbo-Croatian language. He introduced letters based on the Czech alphabet for every sound to have only one letter. Nowadays, it comprises 30 letters, including many diacritics.

Pronunciation is as follows:

Travelling in Croatia for Business

Croatia has an extensive public transport system, and the bus system is pervasive. Timetables for buses, trains and ferries can be found on the Internet. All the major car hire companies work in Croatia. The Croatian Tourist Board (www.croatia.hr) has an extensive list of hotels on its website.

• It is the law in Croatia that you must always drive with your headlights on.
• There is a zero tolerance law (0.0 ml/l) for drinking and driving.
• Be careful when Croatian roads are wet because they can be extremely slippery.
• During the summer months (particularly July and August), when there are an increased number of visitors to Croatia, the roads and ferries can be very crowded. This is particularly the case on Saturdays. If you are planning an extensive tour around Croatia for the purpose of business it is probably best to avoid these months.
• If you do have the misfortune to have a road traffic accident, you should call the Police (telephone number: 92). They will come and make a report about the accident. This is the case even for minor ‘bumps’.

Business Matters

Generally, business in Croatia is carried out the same way as in any other European country. It would be difficult to define a business practice as being specific to Croatia. However, one important thing that anyone coming to do business in Croatia should know is that bureaucratic procedures can be quite complex and lengthy.

• Do get in touch with your business contacts well in advance to make an appointment.
• Refer to your business contact by their title. Sometimes your business contact may call you by your first name with your title [i.e. Mr Bob/Ms Sally]. This is less formal than using your surname, but more formal than just first names.
• At Christmas time, a lot of companies send their business partners a small gift (such as a calendar, or a pen with the company’s logo).
• Most business transactions are expressed in Euros, Dollars or Swiss Francs. However, payments must be received in the Croatian currency of Kunas. ATM machines are widely available, and the majority of business outlets take the major credit cards.

Wining and Dining

• The person who has done the inviting is usually expected to pay for the meal.
• Be punctual for meal appointments.
• When someone offers a toast it is customary for everyone to ‘chink’ the glasses with everyone else. When you are chinking your glass with someone else you should look them directly in the eye.
• Rakija is the Croatian form of grappa, normally served as an aperitif or digestif. Although it is normally a grape based drink it can be infused with a number of different fruit, herbs and grasses. Be warned that it is quite a strong drink.
• Noted Croatian wines are Plavac [red wine], Teran [thick bodied red wine], Žlahtina [white wine] and Malvazija [white wine].
• If you are a vegetarian, it is probably better to inform your host in advance. Some restaurants specialise in meat dishes and would not be a suitable dining choice for vegetarians.

Recent History

Quite a few people still associate Croatia with the conflicts that followed the break up of the Socialist Federal Republic of Yugoslavia. While this may be foremost in your mind, it is essential to remember that the war in Croatia ended eleven years ago. Croatian people are now thinking towards the future, and these conflicts are not an everyday topic of conversation. It is probably advisable to only broach this subject if your hosts/business partners have introduced it themselves. If this topic does come up, then it is advisable to be aware of the following:

• Don’t refer to the conflicts following the break-up of the Socialist Federal Republic of Yugoslavia as a civil war.
• It is probably best not to ask your business contacts direct questions about their feelings on the conflicts.

Healthcare in Croatia

In case of a medical emergency, the telephone number for an ambulance is 94. If it is a minor medical complaint, then there are a number of private GP’s or dentists who offer an extremely high standard of medical care and often speak a number of European languages. If not, they will be able to arrange a translator/interpreter for you. Your host/business partner/hotel will be the best point of contact to help you arrange this.

What forms of interpreter services can TJC Global provide?

Video/videoconference interpreting: (Video Remote Interpreting is also available) TJC provides professional language interpreting services to support a wide range of events, including business meetings, conferences, legal proceedings (court hearings, arbitration, or litigation), and other online business interactions across industries.

Participants can connect via video or voice calls using computers, laptops, smartphones, or tablets. If needed, sessions can be recorded to facilitate the creation of meeting minutes. Our highly qualified interpreters seamlessly join virtual meetings, events, or proceedings to provide remote interpretation in the language pairing required, ensuring clear and effective communication for all parties involved. Additionally, we offer relay interpreting services as needed.

Telephone/teleconference interpreting: Telephone or teleconference interpreting is an efficient solution for overcoming language barriers. The interpreter can either work remotely (separate from both parties) or be physically present with one of the parties. In either scenario, they provide interpreting services through a telephone conferencing setup.

This service is particularly valuable for clients unable to travel internationally but still need to conduct business discussions or share progress updates. At TJC Global, we are proud to offer professionally qualified interpreters in a wide range of language combinations, ensuring clear and effective communication.

Simultaneous & Consecutive interpreting

Simultaneous interpreting (also available with Video Remote Interpretation (VRI))
Simultaneous interpreting is ideal for international conferences, high-stakes business discussions, seminars, and symposiums. Typically, two to three interpreters work from a soundproof booth, separate from the audience. They take turns interpreting at high speed, switching every 15–20 minutes to maintain focus and ensure the highest quality interpretation.

Using headsets, the interpreters listen to the speaker’s message and deliver it in the target language almost instantly (“simultaneously”) to the intended audience. This method also supports relay interpreting, which is especially useful for multilingual presentations where speakers use several languages.

Consecutive interpreting (also available with Video Remote Interpretation (VRI)) is one of the most widely used types of interpretation. It is suitable for business discussions, negotiations, contract signings, commercial, legal, and technical meetings, medical appointments, court hearings, on-site inspections, and audits.

In this mode, the interpreter listens carefully to the speaker, often taking notes, and then conveys the meaning in the target language. They typically wait for a natural pause or for the speaker to finish a segment before delivering the interpretation quickly and accurately.

Consecutive interpreting is also commonly employed in conferences for panel discussions, Q&A sessions, or private interactions between parties, whether at a stand or another setting.

Looking for translation or interpreting assistance?

TJC Global provides specialist interpreting and translation services in various specialist fields. Whatever your requirements, we can find the right linguist to assist you. If your industry or project type is not listed here, please contact us directly with your enquiry.

Our language specialists utilise their knowledge of subject-specific terminology to deliver precise, unambiguous translations, whatever the context – enabling you to communicate effectively with the rest of the world. We are also able to adapt to almost any type of project.

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