Doing Business in Belgium : A Comprehensive Guide

Belgium is renowned for its beer, chocolate, waffles, and even the iconic French fry. However, beneath the surface of its rich cuisine lies a nation characterized by cultural diversity, linguistic nuances, and distinct business etiquette. Here, we explore the key aspects of doing business in Belgium to ensure successful and respectful professional interactions.

Language and Cultural Diversity

Belgium’s unique linguistic landscape includes three official languages: Dutch, French, and German. While no official data exists on their distribution, Dutch is the most widely spoken, followed by French and German. The country is divided into:

• Flanders (northern region): Predominantly Dutch-speaking (Flemish).
• Wallonia (southern region): Primarily French-speaking (Walloons).
• Brussels: A French-speaking enclave within Flanders, where 57% of residents speak only French.
• German-speaking enclave: A smaller community of around 75,000 people in eastern Wallonia.

Belgians are known for their excellent English skills, particularly in urban areas. In business contexts, using English is often the best option to avoid showing favoritism to one linguistic group over another, as tensions between Flemish and Walloons can be sensitive.

Business Etiquette in Belgium

Communication and Collaboration

Belgium’s cultural diversity fosters a strong inclination for compromise and practical solutions. However, decision-making can take time due to extensive consultation processes. Key traits of Belgian professionals include :

• Modesty and reserve : Belgians value humility and prefer to avoid conflict or overt displays of assertiveness.
• Flexibility and openness : They are good listeners and adept at finding middle ground.
• Regional differences :
  • Flemish professionals tend to be direct, results-oriented, and open to debate.
  • Walloon professionals focus on relationships, prefer rhetorical discussions, and are more hierarchical.

Preserving harmonious working relationships is a priority. Belgians thrive in multicultural teams and appreciate collaborative efforts.

Meetings and Decision-Making

• Scheduling: Arrange meetings a few days in advance. While Belgians are flexible, punctuality is essential. Arriving:
  • 5 minutes late is acceptable.
  • 10 minutes late warrants a call.
  • 15 minutes late may require rescheduling.
• Meeting etiquette: Meetings focus on sharing information rather than debate. Managers make decisions after thorough discussions, with input from various stakeholders.

Gender Equality

Although women are underrepresented in senior business roles, foreign businesswomen are respected and welcomed in professional settings.

Building Relationships

Introductions and Greetings

• Handshakes are customary when meeting someone for the first time.
• Avoid gestures like back-slapping or finger-pointing, as they are considered impolite.
• Stick to formal titles and surnames until invited to use first names.

Small Talk and Topics to Avoid

Belgians are private and prefer to separate business from personal life. Avoid discussing family matters, regional politics, religion, or money. Instead, engage in safe topics like:

• Belgian culture and cuisine
• Weather
• Holidays and travel
• Sports (cycling, tennis, football)
• Music and world news

Dress Code and Climate

Attire: Business attire in Belgium is conservative. Avoid flashy or attention-grabbing outfits, and consult colleagues if unsure about dress codes.

Weather: Expect rain throughout the year, with an average annual rainfall of 780 mm. The climate is mild, with average temperatures of 9.8°C. Packing waterproof clothing is advisable.

Culinary Culture

Food is central to Belgian life, and business meals often reflect this cultural importance. Keep these points in mind:

• Business meals: Keep business discussions minimal until coffee is served unless initiated by your host.
• Etiquette: Finish your plate as a compliment to the host.
• Delicacies: From beer-soaked rabbit to shrimp dishes, Belgium’s culinary offerings are diverse and delicious.
• Tipping: Service charges are usually included, so additional tipping is unnecessary.

Key Takeaways for Doing Business in Belgium

1. Use English in business settings to navigate linguistic diversity.
2. Be patient and open to collaboration, as decision-making involves consultation.
3. Respect cultural differences between Flemish and Walloon professionals.
4. Dress conservatively and be mindful of punctuality.
5. Embrace Belgium’s rich culinary traditions and use them as opportunities to build rapport.

Understanding and respecting these cultural nuances will go a long way in fostering strong business relationships in Belgium. Partnering with professionals who are familiar with the local culture, like TJC Global’s expert interpreters and translators, can ensure smooth and successful business interactions.

Looking for translation or interpreting assistance?

TJC Global provides specialist interpreting and translation services in various specialist fields. Whatever your requirements, we can find the right linguist to assist you. If your industry or project type is not listed here, please contact us directly with your enquiry.

Our language specialists utilise their knowledge of subject-specific terminology to deliver precise, unambiguous translations, whatever the context – enabling you to communicate effectively with the rest of the world. We are also able to adapt to almost any type of project.

What to do next? Contact us

Please use the Quick Quote system above for a quote for interpreting, translation services or a related enquiry.
If you would like more information about our language services, please contact us.